Micro Course – Business Functions – Marketing

This course provides an in-depth understanding of marketing management, including market research, consumer behavior, market segmentation, target market selection, and e-commerce, as well as practical application of this knowledge to hypothetical scenarios.

SACOB Micro Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing course.

 

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Description

This course provides an in-depth understanding of marketing management, including market research, consumer behavior, market segmentation, target market selection, and e-commerce, as well as practical application of this knowledge to hypothetical scenarios.

Accreditation

This is a SACOB Short Learning Programme or Short Course.

Overview

1.1 Introduction
1.2 The role and importance of marketing management
1.3 Market research
1.4 Consumer behavior's
1.5 Market segmentation
1.6 Target market selection
1.7 Product positioning
1.8 The marketing mix
1.9 Driving e-commerce in contemporary South Africa
1.10 Summary

Qualification

Certificate of Completion of SACOB Micro Course

Requirements

This course is suited for anyone who is wanting to gain knowledge and understanding within the field. There are no specific entrance requirements.

Duration

4 weeks

Packages

Online Standard:

- Coursebook Access
- Concept Videos
- Section Quizzes
- Practical Examples
- Unit Summaries

Assessment

Final Online Quiz

What's next

You are now eligible to further your studies and sharpen your skills with more short courses or take it a level up and go for a professional body certification to build onto these vital skills.

Check them out here