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Description
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SACOB SC Marketing Management
This course is an introductory guide to the basic concepts and principles of marketing management. The purpose of this course is to introduce students to the marketing environment,the marketing mix, marketing strategy ,public relations and mass communication in the business context. Additionally, students will learn how strategic marketing plans are formulated and evaluated. The course also unpacks marketing and media from a digital perspective,explains the role and purpose of digital marketing within the broader scope of marketing and introduces students to marketing strategy. As such, Marketing Management basics will be invaluable to those seeking foundational knowledge of the current concepts and terminologies of this subject field. SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course. ... more
Business Management
SACOB South African College of Business - Short Courses
SACOB SC Marketing Management
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SACOB SC Social Media
As technology and the Internet become more globally accessible social media popularity increases rapidly, thus understanding the fundamental principles of the various social media platforms will provide you with cutting edge skills that will help you reach new heights. This course should serve as a comprehensive guide to using social media platforms, with emphasize on how it can be utilised as a marketing tool. SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course. ... more
SACOB Short Courses
SACOB South African College of Business - Short CoursesSACOB SC Social Media
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SACOB SC Conference & Events Management
This course provides practical guidance for individuals wanting to embark on a career in conference and events management, offering a step-by-step approach to planning and coordinating large events. SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course. ... more
Business Management SACOB South African College of Business - Short CoursesSACOB SC Conference & Events Management