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SACOB SC Marketing Management
This course is an introductory guide to the basic concepts and principles of marketing management. The purpose of this course is to introduce students to the marketing environment,the marketing mix, marketing strategy ,public relations and mass communication in the business context. Additionally, students will learn how strategic marketing plans are formulated and evaluated. The course also unpacks marketing and media from a digital perspective,explains the role and purpose of digital marketing within the broader scope of marketing and introduces students to marketing strategy. As such, Marketing Management basics will be invaluable to those seeking foundational knowledge of the current concepts and terminologies of this subject field. SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course. ... more
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SACOB Hardcopy Certificate
A Hard-copy Certificate of Completion for your SACOB Short Course, courier fee Inclusive.
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SACOB SC Practical Entrepreneurship
Being an entrepreneur is an exciting world to be in. You get to create a business and are able to see it grow as well as flourish before your very eyes. Every entrepreneur in the marketing arena needs to be creative, financially savvy as well as be someone who can lead a team.This course will serve as a guidance to entrepreneurship emphasizing both the theoretical and legal principles as well as the practical competencies that underlie the world of entrepreneurship, specifically in a South African context. It will aim to assist students in testing the viability of new business ideas, compiling a business plan for an entrepreneurial venture, and effectively applying goal-setting, networking and conflict management, in order to ensure entrepreneurial success. SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course.... more
EntrepreneurshipSACOB South African College of Business - Short CoursesSACOB SC Practical Entrepreneurship