SACOB SC Brand Management

No company can survive without their name and brand being known to the public. This is a practical and comprehensive course focusing on branding concepts and the principles of brand management. It demonstrates the importance of appropriate brand strategy for a business and explains how to build a long lasting brand. This course is invaluable to those seeking knowledge of the current terminology and concepts every brand and business needs to become sustainable.

SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course.

 

 

This study option includes:

Brand Management

SACOB Hardcopy Certificate

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Description

No company can survive without their name and brand being known to the public. This is a practical and comprehensive course focusing on branding concepts and the principles of brand management. It demonstrates the importance of appropriate brand strategy for a business and explains how to build a long lasting brand. This course is invaluable to those seeking knowledge of the current terminology and concepts every brand and business needs to become sustainable.

Accreditation

This is a SACOB Short Learning Programme or Short Course.

Overview

Introduction to Brand Management
History and evolution of branding
Brand essence, positioning and implementation
The brand manager
Brand equity
Brand architecture, managing brand and product relationship
Managing and sustaining brands
Brand audits
Corporate and political branding
Branding South Africa

Qualification

SACOB Certificate of Completion

Designation

This Short Course can qualify you for an advantage in studying in the field of social media, and can make you eligible to take on more senior responsibilities in your current position.

Requirements

This course is suited for anyone who is wanting to gain knowledge and understanding within the field. There are no specific entrance requirements.

Duration

10 weeks

Packages

SACOB Online Classroom.
The course is completed online with physical textbooks being couriered to your door to allow for both online and offline studies.

Assessment

Self-assessment quizzes
Timed Quiz 1
Written assignment
Timed Quiz 2

What's next

You are now eligible to further your studies and sharpen your skills with more short courses or take it a level up and go for a professional body certification to build onto these vital skills.

Check them out here

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