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No company can survive without their name and brand being known to the public. This is a practical and comprehensive course focusing on branding concepts and the principles of brand management. It demonstrates the importance of appropriate brand strategy for a business and explains how to build a long lasting brand. This course is invaluable to those seeking knowledge of the current terminology and concepts every brand and business needs to become sustainable. SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course. ... more
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