ICB Marketing Management and Public Relations

This course forms the Intermediate Level in the ICB Business Management and the ICB Entrepreneurship Programms as well as the Foundation Level in the ICB Office Administration Programme. It looks at how the marketing and public relations functions work together to build a brand for a business. While marketing is interested in the market, consumers and demand, public relations is interested in relationships, reducing conflict and improving cooperation. Good public relations will create a healthy environment for marketing, which, in turn should create healthy profits.

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Description

This subject forms the Intermediate Level in the ICB Business Management and the ICB Entrepreneurship Programmes as well as the Foundation Level in the ICB Office Administration Programme. It looks at how the marketing and public relations functions work together to build a brand for a business. While marketing is interested in the market, consumers and demand, public relations is interested in relationships, reducing conflict and improving cooperation. Good public relations will create a healthy environment for marketing, which, in turn should create healthy profits.

Accreditation

Institute of Certified Bookkeepers as a Quality Assurance Partner of the QCTO.

Qualification

This subject forms part of a national qualification. Once you have completed this subject and the remainders of the level you will receive a national certificate.

Requirements

Grade 12 (Std 10) or equivalent
You must be at least 16 years of age
No prior accounting knowledge needed.

Duration

This subject can be completed in 3 months.

Subjects

• Basic concepts in marketing management
• The internal market environment
• The external marketing environment
• Determining a marketing strategy
• Understanding ‘Product’ in the marketing mix
• Understanding ‘Place’ in the marketing mix
• Understanding 'Price' in the marketing mix
• Understanding 'Promotion' in the marketing mix
• The role of public relations and mass communication
• Integration – Formulating a strategic marketing plan

Packages

Home Study

The Home Study Package offers:

• Textbooks
• Study guides
• Workbooks - Not for all subjects
• Lecturer Support - via Email, Phone and access to the Student Question & Answer Platform

Online Classroom

The Full Online Classroom Package builds on the Home Study Package and provides you with the digital resources that may be available for your course as well as giving you access to the SACOB Online Classroom. The Online Classroom Package offers:

• Video Kit
• Study maps
• Study plans
• Lecturer/Concept videos
• Quizzes
• Assessment downloads and uploads
• SACOB Student Forum

Assessment

This subject is assessed by the ICB by means of a Portfolio of Evidence where you are required to complete Activities (assignments) and Evaluations (tests) and then complete a final summative assessment (exam) written at an ICB assessment centre. Please be sure to register for your assessment.

What's next

You can continue your studies with SACOB and ICB and complete more subjects that make up this qualification.