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ICB Office Administration Foundation Level: Subject – Marketing Management and Public Relations
This course forms the Intermediate Level in the ICB Business Management and the ICB Entrepreneurship Programms as well as the Foundation Level in the ICB Office Administration Programme. It looks at how the marketing and public relations functions work together to build a brand for a business. While marketing is interested in the market, consumers and demand, public relations is interested in relationships, reducing conflict and improving cooperation. Good public relations will create a healthy environment for marketing, which, in turn should create healthy profits.... more
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ICB Office Administration Foundation Level: Subject – Business and Office Administration 1
This subject forms part of the in the ICB Office Administration Programme. It covers various functions of the secretary and receptionist including telephone, mail, correspondence, records and security competencies. The Administrator is central to the effective functioning of any office. This role can sometimes be specialised depending on the type of office environment, but despite this specialisation there are general administrative functions common to all offices.... more
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