SACOB Marketing Management

This course explores the four Ps of marketing in detail, and illustrates how marketing and public relations functions work together to build a business brand.

This study option includes:

Marketing Management

SACOB Hardcopy Certificate

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Description

This course explores the four Ps of marketing in detail, and illustrates how marketing and public relations functions work together to build a business brand.

Accreditation

This is a SACOB Short Learning Programme or Short Course.

Overview

Basic concepts in marketing management
The internal market environment
The external marketing environment
Determining a marketing strategy
Understanding ‘Product’ in the marketing mix
Understanding ‘Place in the marketing mix
Understanding ‘Price’ in the marketing mix
Understanding ‘Promotion’ in the marketing mix
Integration – Formulating a strategic marketing plan

Qualification

Certificate of Completion of SACOB Marketing Management.

A hard copy certificate is available on request ,at a courier fee of R150.

Designation

This Course can qualify you for an advantage in studying in the field of Business management, and can make you eligible to take on more Managerial responsibilities in your current position.

Requirements

Open access, no requirements

Duration

10 weeks

Packages

SACOB Online Classroom

Assessment

2 Timed Quizzes
1 Written Assignment

What's next

You are now eligible to further your studies and sharpen your skills with more short courses or take it a level up and go for a professional body certification to build onto these vital skills.