SACOB Marketing Management

This course explores the four Ps of marketing in detail, and illustrates how marketing and public relations functions work together to build a business brand.

SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course.

 

This study option includes:

Marketing Management

SACOB Hardcopy Certificate

Log in or create an account to see course fees
Category:

Description

This course explores the four Ps of marketing in detail, and illustrates how marketing and public relations functions work together to build a business brand.

Accreditation

This is a SACOB Short Learning Programme or Short Course.

Overview

Basic concepts in marketing management
The internal market environment
The external marketing environment
Determining a marketing strategy
Understanding ‘Product’ in the marketing mix
Understanding ‘Place in the marketing mix
Understanding ‘Price’ in the marketing mix
Understanding ‘Promotion’ in the marketing mix
Integration – Formulating a strategic marketing plan

Qualification

Certificate of Completion of a SACOB Marketing Management Short Course.

Designation

This Short Course can qualify you for an advantage in studying in the field of Marketing Management, and can make you eligible to take on more senior responsibilities in your current position.

Requirements

This course is suited for anyone who is wanting to gain knowledge and understanding within the field. There are no specific entrance requirements.

Duration

10 weeks

Packages

SACOB Online Classroom.
The course is completed online with physical textbooks being couriered to your door to allow for both online and offline studies.

Assessment

Self-assessment quizzes
Timed Quiz 1
Written assignment
Timed Quiz 2

What's next

You are now eligible to further your studies and sharpen your skills with more short courses or take it a level up and go for a professional body certification to build onto these vital skills.

Check them out here

Leave a Reply