SACOB SC Marketing Management

This course is an introductory guide to the basic concepts and principles of marketing management. The purpose of this course is to introduce students to the marketing environment,the marketing mix, marketing strategy ,public relations and mass communication in the business context.

Additionally, students will learn how strategic marketing plans are formulated and evaluated.

The course also unpacks marketing and media from a digital perspective,explains the role and purpose of digital marketing within the broader scope of marketing and introduces students to marketing strategy.

As such, Marketing Management basics will be invaluable to those seeking foundational knowledge of the current concepts and terminologies of this subject field.

SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course.


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This course explores the four Ps of marketing in detail, and illustrates how marketing and public relations functions work together to build a business brand.


This is a SACOB Short Learning Programme or Short Course.


Module 1: Basic concepts in marketing management
Module 2: The internal market environment
Module 3: The external marketing environment
Module 4: Determining a marketing strategy
Module 5: Formulating a marketing strategy
Module 6: Understanding "Product" in the marketing mix
Module 7: Understanding Place in the marketing mix
Module 8: Understanding Price in the marketing mix
Module 9: Understanding Promotion in the marketing mix
Module 10: Integration Formulating a strategic marketing plan


Certificate of Completion of a SACOB Marketing Management Short Course.


This Short Course can qualify you for an advantage in studying in the field of Marketing Management, and can make you eligible to take on more senior responsibilities in your current position.


This course is suited for anyone who is wanting to gain knowledge and understanding within the field. There are no specific entrance requirements.


10 weeks


Online Standard:
- Textbooks
- Introduction Video
- Q & A Platform
- Concept Videos
- Forums


Self-assessment quizzes
Timed Quiz 1
Written assignment
Timed Quiz 2

What's next

You are now eligible to further your studies and sharpen your skills with more short courses or take it a level up and go for a professional body certification to build onto these vital skills.

Check them out here