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Description
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SACOB SC Marketing Management
This course is an introductory guide to the basic concepts and principles of marketing management. The purpose of this course is to introduce students to the marketing environment,the marketing mix, marketing strategy ,public relations and mass communication in the business context. Additionally, students will learn how strategic marketing plans are formulated and evaluated. The course also unpacks marketing and media from a digital perspective,explains the role and purpose of digital marketing within the broader scope of marketing and introduces students to marketing strategy. As such, Marketing Management basics will be invaluable to those seeking foundational knowledge of the current concepts and terminologies of this subject field. SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course. ... more
Business Management
South African College of Business (SACOB)
SACOB SC Marketing Management
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SACOB SC Brand Management
No company can survive without their name and brand being known to the public. This is a practical and comprehensive course focusing on branding concepts and the principles of brand management. It demonstrates the importance of appropriate brand strategy for a business and explains how to build a long lasting brand. This course is invaluable to those seeking knowledge of the current terminology and concepts every brand and business needs to become sustainable. SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course. ... more
SACOB Short Courses
South African College of Business (SACOB)SACOB SC Brand Management
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SACOB SC Basic Bookkeeping
By following the principles taught in this course, you're provided with the opportunity to learn about the Accounting Framework, basic debits and credits, double entries, processing, and reconciliations. This course also shows you how to strike the optimum balance between healthy profits and cash flows, how to balance the books and how to reconcile outstanding amounts. SACOB Short Courses are not accredited and are intended to offer you knowledge and skills in a particular field and is a non-credit bearing short course. ... more
Bookkeeping / Accounting
South African College of Business (SACOB)SACOB SC Basic Bookkeeping