Level 5 Subject: Strategic Marketing in the Tourism and Hospitality Industry

This subject looks into contributing to the development of marketing and sales strategies within the field of hospitality and tourism. Students will cover optimising marketing communications, building strategic partnerships, new product development and understanding the purpose and components of an organisational business plan.

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Description

This subject looks into contributing to the development of marketing and sales strategies within the field of hospitality and tourism. Students will cover optimising marketing communications, building strategic partnerships, new product development and understanding the purpose and components of an organisational business plan.

Accreditation

CTH Programme in Tourism and Hospitality

Qualification

This subject forms part of the CTH Programme in Tourism and Hospitality, on completion of all 7 Level 5 subjects you shall receive a CTH Level 5 Advanced Diploma in Tourism Management (UK based qualification).

Requirements

You must be at least 16 years old and must have passed Grade 10 or your GCSEs.
If you have not passed Grade 10 / GCSEs, but are over the age of 21, you may still be considered.
You must be able to speak, read and write in English.
Successful completion of the CTH Level 4 Diploma in Tourism Management.

Duration

This subject can be completed in 3 months.

Subjects

Contribute to the development of marketing and sales strategies:

1.1 The interface between sales and marketing.
1.2 Offer contributions that meet strategic and operational objectives and priorities.
1.3 Sales and marketing targets and objectives that are realistic and relevant to the market.
1.4 International and cultural influences.

Optimise marketing communications:

2.1 Marketing communications that appeal to a range of target customers.
2.2 The use of a range of different media.
2.3 The effectiveness of marketing communications.

Build strategic partnerships:

3.1 Gaps and areas of market saturation.
3.2 Potential partners that are capable of furthering organisational objectives.
3.3 The requirements of production, quality and distribution channels.
3.4 Negotiate agreements that are consistent with organisational objectives, priorities and values.

Developing new products and/or services (NPD):

4.1 The market for new or adapted products and/or services.
4.2 Generate and screen practicable ideas against agreed criteria through market testing.
4.3 Clarify any intellectual property issues.
4.4 Price product or service in accordance with pricing strategy.

The purpose and components of an organisational business plan:

5.1 Identify potential business opportunities that are commensurate with strategic objectives from an analysis of emerging trends.
5.2 The coherence of different functional priorities and plans.
5.3 The allocation of operational resources in line with strategic and operational priorities.
5.4 The consultation process relating to business planning.

Packages

This course is available via the Online Standard package. This package includes the following:

Online Standard:
- Textbooks
- Introduction Video
- Exam Info
- Q & A Platform
- Concept Videos
- Forums
- Exam Timetable
- Study Schedule
- A Mock Exam & Solutions
- Two Online Sessions with your Lecture

Assessment

You will be required to complete a final closed book written examination for marking.

What's next

You can continue your studies with SACOB and CTH and complete more subjects that make up this qualification.