This course forms the Intermediate Level in the ICB Business Management and the ICB Entrepreneurship Programms as well as the Foundation Level in the ICB Office Administration Programme. It looks at how the marketing and public relations functions work together to build a brand for a business. While marketing is interested in the market, consumers and demand, public relations is interested in relationships, reducing conflict and improving cooperation. Good public relations will create a healthy environment for marketing, which, in turn should create healthy profits.
Description
This subject forms the Intermediate Level in the ICB Business Management and the ICB Entrepreneurship Programmes as well as the Foundation Level in the ICB Office Administration Programme. It looks at how the marketing and public relations functions work together to build a brand for a business. While marketing is interested in the market, consumers and demand, public relations is interested in relationships, reducing conflict and improving cooperation. Good public relations will create a healthy environment for marketing, which, in turn should create healthy profits.
Accreditation
Institute of Certified Bookkeepers as a Quality Assurance Partner of the QCTO.
Qualification
This subject forms part of a national qualification. Once you have completed this subject and the remainders of the level you will receive a national certificate.
Requirements
Grade 12 (Std 10) or equivalent
You must be at least 16 years of age
No prior accounting knowledge needed.
Duration
This subject can be completed in 3 months.
Subjects
- Basic concepts in marketing management
- The internal market environment
- The external marketing environment
- Determining a marketing strategy
- Understanding ?Product? in the marketing mix
- Understanding 'Place' in the marketing mix
- Understanding 'Price' in the marketing mix
- Understanding 'Promotion' in the marketing mix
- The role of public relations and mass communication
- Integration - Formulating a strategic marketing plan
Packages
This course is available via theOnline Standard package. This package includes the following:
Online Standard:
- Textbooks
- Introduction Video
- Exam Info
- Q & A Platform
- Concept Videos
- Forums
- Exam Timetable
- Study Schedule
- A Mock Exam & Solutions
Assessment
This subject is assessed by the ICB by means of a Portfolio of Evidence where you are required to complete Activities (assignments) and Evaluations (tests) and then complete a final summative assessment (exam) written at an ICB assessment centre. Please be sure to register for your assessment.
What's next
You can continue your studies with SACOB and ICB and complete more subjects that make up this qualification.
Downloads
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