This unit aims to introduce students to marketing, sales and customer relationships in the tourism and hospitality industry. Students will understand how a hospitality or tourism business is affected by external factors in which it operates. They will understand the key concepts of marketing and sales techniques. Students will gain an understanding of the importance of customer care. Students will develop skills to enable them to deliver effective customer service and to identify areas for improvements.
Description
This unit aims to introduce students to marketing, sales and customer relationships in the tourism and hospitality industry. Students will understand how a hospitality or tourism business is affected by external factors in which it operates. They will understand the key concepts of marketing and sales techniques. Students will gain an understanding of the importance of customer care. Students will develop skills to enable them to deliver effective customer service and to identify areas for improvements.
Accreditation
CTH Programme in Tourism and Hospitality
Entrance requirement
You must be at least 16 years old and must have passed Grade 10 or your GCSEs.
If you have not passed Grade 10 / GCSEs, but are over the age of 21, you may still be considered.
You must be able to speak, read and write in English.
Duration
This course can be completed in 3 months.
Outline
• marketing theories in the tourism and hospitality industry.
• the principles of selling in the tourism and hospitality industry.
• the concept of customer care in the tourism and hospitality industry.
• customer relationships in the tourism and hospitality industry.
Assessment
You will be required to sit a final examination.
Award
This unit forms part of the CTH Programme in Tourism and Hospitality, on completion of all 4 Level 3 units you shall receive a CTH Level 3 Diploma is Tourism and Hospitality (UK based qualification).
Related products
-
ICB Income Tax Returns
This course forms part of the Upper Intermediate Level in the ICB Financial Accounting Programme. As a tax practitioner you would require a working knowledge of all the components of Tax and should register as a member with the South African Institute of Tax Practitioners (SAIT) and will then be permitted to complete monthly and annual SARS returns on behalf of prospective clients. Only on completion of the full ICB Accounting Programme and or Technical Financial Accountant programme can one become a recognised Tax Practitioner with SAIT.... more
Bookkeeping / Accounting
Institute of Certified Bookkeepers (ICB)
ICB Income Tax Returns
-
ICB Business and Office Administration 1
This subject forms part of the in the ICB Office Administration Programme. It covers various functions of the secretary and receptionist including telephone, mail, correspondence, records and security competencies. The Administrator is central to the effective functioning of any office. This role can sometimes be specialised depending on the type of office environment, but despite this specialisation there are general administrative functions common to all offices.... more
Administration
Institute of Certified Bookkeepers (ICB)ICB Business and Office Administration 1
-
ICB Financial Reporting and Regulatory Frameworks and Research Theory and Practice
This subject combines both Financial Reporting and Regulatory Frameworks and Research Theory and Practice. The purpose of this subject is to set out the principles and conceptual issues of IFRS, including their use in group statements. IFRS signifies a new era of financial reporting that will eventually touch thousands of companies across the globe. The broader a company’s international activities, the greater the effect of IFRS.
... moreBookkeeping / Accounting Institute of Certified Bookkeepers (ICB)ICB Financial Reporting and Regulatory Frameworks and Research Theory and Practice