CTH Essentials of marketing and customer relationships in tourism and hospitality

This unit aims to introduce students to marketing, sales and customer relationships in the tourism and hospitality industry. Students will understand how a hospitality or tourism business is affected by external factors in which it operates. They will understand the key concepts of marketing and sales techniques. Students will gain an understanding of the importance of customer care. Students will develop skills to enable them to deliver effective customer service and to identify areas for improvements.

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Description

This unit aims to introduce students to marketing, sales and customer relationships in the tourism and hospitality industry. Students will understand how a hospitality or tourism business is affected by external factors in which it operates. They will understand the key concepts of marketing and sales techniques. Students will gain an understanding of the importance of customer care. Students will develop skills to enable them to deliver effective customer service and to identify areas for improvements.

Accreditation

CTH Programme in Tourism and Hospitality

Entrance requirement

You must be at least 16 years old and must have passed Grade 10 or your GCSEs.

If you have not passed Grade 10 / GCSEs, but are over the age of 21, you may still be considered.

You must be able to speak, read and write in English.

Duration

This course can be completed in 3 months.

Outline

• marketing theories in the tourism and hospitality industry.

• the principles of selling in the tourism and hospitality industry.

• the concept of customer care in the tourism and hospitality industry.

• customer relationships in the tourism and hospitality industry.

Assessment

You will be required to sit a final examination.

Award

This unit forms part of the CTH Programme in Tourism and Hospitality, on completion of all 4 Level 3 units you shall receive a CTH Level 3 Diploma is Tourism and Hospitality (UK based qualification).