CTH Strategic Marketing in the Tourism & Hospitality Industry

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Description

This course covers areas contributing to the development of optimising marketing communications, building strategic partnerships, new product development and understanding the purpose and components of an organisational business plan and focuses on the marketing and sales strategies in the tourism and hospitality industry.

Accreditation

CTH Programme in Toursim & Hospitality

Entrance requirement

Successfully completed the CTH Level 4 Diploma in Tourism and Hospitality, or have been granted exemptions for it.

Minimum of a Foundation degree in hospitality, tourism or business management from a UK-registered university or equivalent.

Be able to speak, read and write English.

Duration

This course can be completed in 3 months.

Assessment

You will be required to complete a final assignment for marking.

Award

This unit forms part of the CTH Programme in Tourism and Hospitality, on completion of all 7 Level 5 units you shall receive a CTH Level 5 Advanced Diploma in Tourism Management (UK based qualification) or CTH Level 5 Advanced Diploma in Hospitality Management (UK based qualification) depending on which stream you took.

Fees






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