CTH Essentials of marketing and customer relationships in tourism and hospitality

thumb

Description

This unit aims to introduce students to marketing, sales and customer relationships in the tourism and hospitality industry. Students will understand how a hospitality or tourism business is affected by external factors in which it operates. They will understand the key concepts of marketing and sales techniques. Students will gain an understanding of the importance of customer care. Students will develop skills to enable them to deliver effective customer service and to identify areas for improvements.

Accreditation

CTH Programme in Tourism and Hospitality

Entrance requirement

You must be at least 17 years old and must have passed Grade 11 or your GCSEs.

If you have not passed Grade 11 / GCSEs, but are over the age of 21, you may still be considered.

You must be able to speak, read and write English.

Duration

This course can be completed in 3 months.

Outline

• marketing theories in the tourism and hospitality industry.

• the principles of selling in the tourism and hospitality industry.

• the concept of customer care in the tourism and hospitality industry.

• customer relationships in the tourism and hospitality industry.

Assessment

You will be required to sit a final examination.

Award

This unit forms part of the CTH Programme in Tourism and Hospitality, on completion of all 4 Level 3 units you shall receive a CTH Level 3 Diploma is Tourism and Hospitality (UK based qualification).

Fees






What do you want to Study?

Let us assist you with your future.

View Our Courses

Contact Course Advisor

   * required field

After a successful enquiry an email will be sent to you, if you have not received it remember to check your spam folder.



What our students love about us

Christine

thumb

Vanderbijlpark


SACOB really made it very easy for me! I am a mother of 2 young children and I have a full-time job. So finding time to study towards ICB National Diploma in Financial Accounting is very limited, but everyone at SACOB has always been very understanding and supportive! I am very glad I found them and do not regret studying with SACOB for a moment!!! Thank you all!... read more

Contact Us

Email: info@sacob.com
Phone: 086 10 SACOB
Fax: +2786 519 0162

88 Belvedere Road
Claremont
Cape Town
7708

Get our newsletter


site by GenSix Digital

Call me Back »