ICB Marketing Management and Public Relations

thumb

Description

This course forms the Intermediate Level in the ICB Business Management and the ICB Entrepreneurship Programmes as well as the Foundation Level in the ICB Office Administration Programme. It looks at how the marketing and public relations functions work together to build a brand for a business. While marketing is interested in the market, consumers and demand, public relations is interested in relationships, reducing conflict and improving cooperation. Good public relations will create a healthy environment for marketing, which, in turn should create healthy profits.

Accreditation

Institute of Certified Bookkeepers as a Quality Assurance Partner of the QCTO.

Entrance requirement

Grade 12 (Std 10) or equivalent

You must be at least 16 years of age

No prior accounting knowledge needed.

Duration

This course can be completed in 3 months.

Starting Dates

12 February 2018
16 April 2018
18 June 2018

20 August 2018
29 October 2018
 

* These dates are for the Online Classroom option, students who wish to enroll for the Home Study option have no particular starting date.

Outline

• Basic concepts in marketing management
• The internal market environment
• The external marketing environment
• Determining a marketing strategy
• Understanding ‘Product’ in the marketing mix
• Understanding ‘Place’ in the marketing mix
• Understanding 'Price' in the marketing mix
• Understanding 'Promotion' in the marketing mix
• The role of public relations and mass communication
• Integration – Formulating a strategic marketing plan

Assessment

This course is assessed by the ICB by means of a Portfolio of Evidence where you are required to complete Activities (assignments) and Evaluations (tests) and then complete a final summative assessment (exam) written at an ICB assessment centre. Please be sure to register for your assessment.

Award

This course is a short course as part of a national qualification. Once you have completed this course and the remainder of the level you will receive a national certificate.

Fees






What do you want to Study?

Let us assist you with your future.

View Our Courses

Contact Course Advisor

   * required field

After a successful enquiry an email will be sent to you, if you have not received it remember to check your spam folder.



What our students love about us

Theresa

thumb

Durban


Enrolling with SACOB has been the best decision ever, dealing with everyday life and being full time employed and still trying to study is not easy at all, but SACOB studies allow you to study at your own pace, they are very helpful and very friendly. Thank you to SACOB for the great service. It's a pleasure dealing with you.... read more

Contact Us

Email: info@sacob.com
Phone: 086 10 SACOB
Fax: +2786 519 0162

88 Belvedere Road
Claremont
Cape Town
7708

Get our newsletter


site by GenSix Digital

Call me Back »